A lot is happening right now with media development in Afghanistan (and no one seems to be writing about it.)
For instance, a project between iMedia Associates and Media Support Partnership Afghanistan (MSPA) aims to enhance the interactivity and access of audio news programs via mobile phone. Users call in to a local short code, hang up, then receive a call back and can navigate and listen to top news stories, in Pashto, via an integrated voice response (IVR) system.
When we first spoke with Emrys Schoemaker of iMedia in September 2011, the Mobile Mahaal project was set to launch. Now, five months later, the kinks have been worked out, and the service has received nearly 300,000 incoming calls from about 25,000 unique users between October 2011 and January 2012.
Schoemaker describes the media landscape in Afghanistan as increasingly rich. “We wanted to explore the viability and interactivity in using mobile to reach and engage listeners and explore how people react to the medium,” he said.
Read the complete case study here.
| Newest Case Study from the Toolkit: Mobile Media Lessons from Afghanistan data sheet 1533 Views | |
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| Countries: | Afghanistan |
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