Bangladeshi Cyclon Relief: Fundraising Via SMS

Posted by KatrinVerclas on Nov 21, 2007

Bangla blogging platform Somewherein,together with Save the Children, has launched an SMS fundraising campaign thay call “Jagoron” (‘the awakening') to generate funds from within Bangladesh to support Sidr victims.

A mobile phone user texts the keyword 'SAVE' to the given number. Each SMS costs Bangladeshi Taka (BDT)2. Somewherein and other sponsors add a donation to each SMS generated -- currently 15BDT (this amount goes up as more corporate sponsors join the campaign) for every BDT2 generated with the total amount going to the Save the Children Cyclone Relief Fund.

The service is available to Bangladeshi residents only.

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