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In Tanzania, a non-profit organization is using airtime as an incentive for increased condom sales. “Ongeo Zaidi na Salama,” or “Talk More with Salama,” offers mobile airtime incentives to shopkeepers who stock and sell condoms (Salama, which means 'safe', is the largely PSI-distributed Tanzanian condom brand), bringing greater visibility to safe sex practices.
The program, run by Population Services International, an organization widely known for pioneering condom social marketing since the 1970s and 1980s, was developed in reaction to the lack of condoms in Tanzanian stores.
85 million condoms at 100,000 retail outlets were sold in 2009, with the vast majority distributed by PSI. Because the PSI-distributed condoms are subsidized, they are considered lower-value by the shopkeepers than other products as they have low profit margins. Retailers were also reliant on the PSI agents to push and deliver the product and were not incentivised to proactively requests re-supplies when their condom stocks ran low. As a result, promotion and requisition (and sales) of these Salama condoms is not a priority for shopkeepers.
Bubbly is a voice-blogging service for mobile phones where individuals and celebrities record voice updates heard by friends, family, fans and followers. Bubbly is like Twitter with a voice and is bringing social networking to mobile phones. Bubbly's mobile operator partners include: Airtel, Vodafone, Turkcell, Digi, Indosat, AIS, CSL/New World Mobility.
In this how-to, we test out two systems for SMS incident mapping. Incident mapping is a simple but powerful concept that does what it says - using SMS to report a given incidence and mapping the data geographically.
It has been used in various scenarios ranging from reports from natural disasters to tracking violent crime, citizen reporting in elections.
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