Do-It-Yourself SMS Campaigns: A MobileActive Tool Comparison for NGOs

MobileActive releases the first-ever comparison of do-it-yourself SMS campaign tools, designed especially for NGOs. The Guide helps NGOs get started in setting up a SMS campaign and includes a comparison of different SMS campaign software.

Over the last several years, it’s become clear that mobile phones are becoming one of the most influential devices in our social, political, and civic lives. Savvy nonprofit organizations and NGOs are experimenting with using mobile phones as persuasive devices to recruit new supporters, organize groups, and advocate for causes.

Thus far, most of the successful mobile-phone campaigns have relied on text messaging as their persuasive technology of choice. It’s the only mobile phone technology that works reliably across the majority of mobile phones in most countries. In addition, most people in most countries are familiar with text messaging.

Many organizations want to use text messaging in their campaigns. However, the barriers to setting up a texting campaign appear to be steep. The process seems expensive, technical, and complex overall.

Many organizations cannot afford to hire a provider or there are none available in the region where they operate. The MobileActive guide describes the second way – bootstrapping your way to a texting campaign by using Desktop SMS Campaign Tools on a tiny budget and with a minimum of technical expertise.