Hngry 4 fsh? WWF’s FishMS text line helps you choose the right seafood
You can bank with it, play music, send text messages, browse online and even make calls. Now your cellphone can also help you make choices that limit your impact on our oceans.
A new tool from SASSI (The Southern African Sustainable Seafood Initiative) helps you make informed choices about the fish you eat. Simply text the name of a fish to the number 079-499-8795 and you’ll immediately get a message telling you whether to tuck in, think twice or avoid completely. It’s called SASSI FishMS and it puts WWF’s knowledge of seafood resources at your thumb-tips.
The feature resulted from cooperation between The Southern African Sustainable Seafood Initiative (SASSI), local IT company iVeri Payment Technology and developer Tony Seebregts. SASSI has condensed the research on the impact of fishing on fish stocks into guidelines available in a handy pocket card.
References / Past Projects
WWF-SA focuses on the prevention of degradation of the South African natural environment, the conservation of biodiversity and the sustainable use of natural resources. This is achieved through financing, networking, programme management and project development by engaging effectively with strategic partners to access and share resources. In this way, WWF-SA seeks to optimally support conservation activities by facilitating implementation.
From the WWF-SA website.


