MobileActive.org

Mobile technology lets the users implement several strategies in order to minimize their spending. This paper documents the study of the determinants of the use of different strategies for a sample of users surveyed during May 2007 in developing countries as Argentina, Brazil, Colombia, Mexico, and Peru. This survey is focused in low income people and includes about 5500 people. The methodology used includes two steps. First, the study of the determinants of use of each strategy by means of a probabilistic model. It was found that educative level and age are important determinants of the use of the alternatives. Second, the use of a Poisson regression model to capture the intensity of use of these set of strategies. The findings differ among countries.