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base of the pyramid

 
MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

From Favelas to Townships: Mobile Use in Low-Income Populations

July 15, 2008 | CorinneRamey
file under:
base of the pyramid, Brazil, developing countries, favelas, mobile use, poor, South Africa, townships, vodafone

Mobile phone use is booming. There are close to 3.5 billion mobile phones in use, and mobile penetration rates are increasing quickly, especially in developing countries. This rise of mobile phone use by low-income and so-called 'base-of-the-pyramid' users raises a number of questions. Are low-income people using mobile technology in different ways than their higher-income counterparts? How can mobile phones be desiged and used in ways that are useful to these populations? Two new studies--one of favelas in Brazil and the other of a low-income township in South Africa--seek to answer these questions.

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Dialing for Development: A New Report on Mobile Phone Use at the Base of the Pyramid

May 14, 2008 | CorinneRamey
file under:
base of the pyramid, david lehr, mobile development, mobile services, report
Mobile phones are transforming economic life for consumers in developing countries, says a new report by David Lehr. The report Going Wireless: Dialing for Development, focuses on "base of the pyramid" consumers and the ways that mobile phones have the potential to change economies in the developing world. Lehr writes,
The mobile phone has established itself as the communication and networking platform of choice for billions of the world’s consumers, most of whom are at the base of the global economic pyramid.

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