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A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

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Wireless Technology for Social Change

Read the new report on trends in mobile use by NGOs:

Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.

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"Please Call Me" Messages with HIV Info: Mobile Social Marketing in South Africa

December 15, 2007 | CorinneRamey

file under:
aids, call back message, mobile communication, PCM messages, please call me, praekelt, social txt, South Africa

"Please Call Me" messages are a popular cultural form of mobile communication in South African society. These USSD messages are used to advertise everything from car insurance to domestic airlines to the local corner store. Today, thanks to a recent project by SocialTxt, these free messages are used for the first time ever for social marketing: to encourage South Africans to get tested for HIV and obtain AIDS information.