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MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

Txt4Choice: NARAL's Experiences with Mobile Advocacy

June 27, 2008 | CorinneRamey
file under:
advocacy, choice, infoline, mobile, naral, reproductive health, sms, text-to-screen, verizon, women

Curious how your state ranks on reproductive choice? NARAL Pro-Choice America makes it easy to find out. By texting the word "grade" and the abbreviation of your state to a short code, you get an almost-instantaneous text response with your state's grade and opportunities for more information. "One of the reasons we decided to invest in mobile technology is we want to diversify how we're communicating with people," said Kristin Koch, Deputy Director of Communications at NARAL. NARAL recently began a mobile program -- they're calling it Txt4Choice -- and has been exploring how to use mobile in ways that compliment and integrate into their already developed communications strategy.

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