grameen foundation
In an effort to bridge the gap between community health workers and patients, the Grameen Foundation is in the midst of a two and a half-year project called Mobile Technology for Community Health (MoTeCH). MoTeCH, a joint initiative between the Grameen Foundation, Columbia University’s Mailman School of Public Health and the Ghana Health Service, is working to determine how best to use mobile phones to increase the quality and quantity of antenatal and neonatal care in rural Ghana.
The project is two-fold. One service targets what Tim Wood, director of the Grameen Foundation’s Mobile Health Innovation and ICT Innovation divisions calls “pregnant parents,” and another targets community health workers.
My post on Google's SMS services raised quite the storm in the waterglass. Erik Hersman took me to taks for, as he sees it, questioning that "if people who are claiming to help the poor should charge, and if so, should they make a profit."
However, this was not my point. My question was why, given the target audience as noted in the Google post and Grameen Foundation press release, for at least one of the services (SMS Tips) the cost per SMS comes at the highest premium price but is not advertised as such in the promotional literature and PR. Secondly, given that Google Labs in India makes a smilar SMS info service available at the regular cost of an SMS in India (which is exceedingly cheap), why does Google behave so differently in the African market, in essence colluding with the absorbitantly high costs of SMS there?
So I emailed Rachel Payne, Google’s lead in Uganda to clarify the costs that I only speculated about. Here is what she says, clarifying the pricing:
Google, in partnership with MTN Uganda, has launched 'Google SMS', a set of services that allows users in the country to access SMS information services. These include, for example, access to health and agriculture tips, weather information, and news and sports. Google offers these online information services aready on the web, but is now expanding them to SMS - however, at a high price per SMS.
"We seek to serve a broad base of people -- not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home," said Rachel Payne, Google's country manager for Uganda, in a post on the Google blog.
Mobile phone businesses are transforming families and villages in Uganda, writes Tatum Anderson of the BBC. The article profiles Joseph Ssesanga, a 24-year-old entrepreneur who started a mobile call center in his family's home.
The business began as part of a loan from a microfinance institution, and has grown into a company that operates in six villages and employs other phone operators. Ssesanga even bikes around the village offering the phone service to his neighbors. He says that the family is much better off financially, and can now afford to pay costs like school fees.
The family business now operates in six villages, employs phone operators and even provides a phone-charging service for those with their own handsets. They were able to repay the loan in four months, and today can afford to pay school fees. "We were farmers, but seasons are a major problem. We grow vegetables, but sometimes they can be damaged and you lose everything," he said to the BBC.