Human Rights Campaign, an American NGO focused on gay and lesbian rights, launched a mobile ampaign that allows users to learn about their favorite companies’ inclusiveness policies via text message. Users text in the word “shop” and then the name of a company to receive a text message rating of that company’s policies towards gay and lesbians. (Give the service a whirl: text SHOP and then the name of a company – SHOP KELLOGG, for example – to short code 30644. This service works only in the United States)