LGBT

A first of its kind program for LGBTs in Las Vegas will begin this month. SMS and website support will be provided to individuals who opt in to the program. There is a 70% smoking prevalence among gays and lesbians in Las Vegas and So Crush SMS will attempt to lower that rate by providing indivuals with quitting tips and links to resources via text message on a weekly basis. "We're very excited about this program. One element that separates our program from others is that we will be individually responding to each incoming message. Canned responses will only be used to identify the group new opt ins are place in. Once in a group, the message correspondence becomes individualized." Jonathan Holly, Program Developer

Educational Message Services and Southern Nevada Health District will be launching a new SMS program to help LGBTs in Las Vegas connect to smoking cessation programs. A first of its kind software interface will enable program administrators to publish packages of information into an SMS platform. LGBTs will be encouraged to text the program to vote for favorite male models, clubs, DJs etc, then once opted into the network, they will receive a series of logic questions and answers to determine the kind of messages they receive at weekly intervals for the duration of the program, i.e. smokers, friend of smoker, or alerts about smoke-free events in Las Vegas. The project is being funded by a grant from American Legacy, and the data collected by the SMS messaging will be researched by Dr.

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