A television ad first shown during the Super Bowl XLII will continue to run through summer. The ad asks people to send the text message "FIT" to "864833" to donate $5.00 for youth fitness.
Funds raised will support local United Ways in NFL markets that promote youth fitness through the Hometown Huddle program. Hometown Huddle events bring NFL players together with community volunteers to tackle priority issues in local communities.
References / Past Projects
From UnitedWay.org:
United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and people’s lives. Building on more than a century of service as the nation’s preeminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas include helping children and youth succeed, improving access to health care, promoting self-sufficiency, and strengthening families.
