The numbers speak for themselves: There are currently 236 million cell phone users in the U.S. – an astounding 76% penetration. In December of last year alone, 18.7 billion text messages were sent — up 92% from 9.7 billion in December 2005. Estimates for this year are topping 195 billion text messages sent in 2007. That is 600 million text messages a day.
Needless to say, fundraisers and nonprofits are salivating at the potential of reaching all of these people where they are, at the moment they are moved by a cause, and when they are able to GIVE – with their thumbs.
