A few weeks ago, audience members at a New York Philharmonic concert in New York City's Central Park voted for the encore. Given two options -- Jimi Hendrix's "Purple Haze" and Rimsky-Korsakov's "Flight of the Bumblebee," the audience members texted in their votes. About 74% of respondents voted for Hendrix, so that piece concluded the concert.
Vince Ford, the Philharmonic's Director of New Media, told MobileActive a bit about the orchestra's first steps into mobile marketing. "We have offered ringtones on our website for two years now, but beyond that we haven't done much with mobile," Ford said.
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