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MobileActive08

A Global Summit about
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October 13-15, 2008
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Wireless Technology for Social Change
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The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

United Way

file under:
Health and Medicine, obesity, superbowl, text-to-give
operates in:
United States

contact:
http://www.unitedway.org/

A television ad first shown during the Super Bowl XLII will continue to run through summer. The ad asks people to send the text message "FIT" to "864833" to donate $5.00 for youth fitness.

Funds raised will support local United Ways in NFL markets that promote youth fitness through the Hometown Huddle program. Hometown Huddle events bring NFL players together with community volunteers to tackle priority issues in local communities.

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References / Past Projects

From UnitedWay.org:

United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and people’s lives. Building on more than a century of service as the nation’s preeminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas include helping children and youth succeed, improving access to health care, promoting self-sufficiency, and strengthening families.



Watch Football, Text in and Donate to Fight Childhood Obesity

February 2, 2008 | CorinneRamey
file under:
mobile fundraising, superbowl, text-to-give

In the quintessential American past-time of football, Super Bowl Sunday, the finale of the season, takes on a special meaning. In the middle of the usual high-profile commercials that can cost $3 million for 30-seconds of air time, viewers will see a 10-second United Way television ad asking users to donate via SMS to a campaign fighting childhood obesity. The ad will premier during the Super Bowl game this Sunday, and will continue to run until the summer.

The ad features the voice of Tom Brady of one of the teams, the New England Patriots, and is a 10-second animated spot sponsored by the United Way. Tom Brady says,

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