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text-to-give

 
MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

Mobile Giving Foundation

file under:
disaster relief, Foundations, Fundraising, and Philanthropy, sms, text-to-give
operates in:
United States

contact:
http://mobilegiving.org/

From MobileGiving.org:

The Mobile Giving Foundation brings the power and reach of mobile phones to nonprofit organizations as a new fundraising and donor interaction mechanism. Through the Mobile Giving Foundation, non profits can leverage the ubiquity of mobile without the complexity, expand and cultivate a new base of givers and create permissive donor interaction.

Read about a project of the Mobile Giving Foundation on the MobileActive blog.

References / Past Projects

From MobileGiving.org:

Our goal is to enable the use of wireless resources and technology to support good causes by solving the organizational and operational barriers that currently prevent the mobile channel from being effectively used for fund raising and donor interaction by charitable organizations. Merging philanthropy with the power of the mobile medium serves the broader objective of expanding the pool of contributors to include those who might only be able to afford to make a small gift through a $5 or $10 charge collected through their carrier bill. In addition, we have found through past experience with emergency relief for Katrina and tsunami victims that the interactive dynamic of the medium with other marketing channels truly makes an impulse gift possible ? you can respond to a call to action immediately whether it is delivered at point of sale, on television, via print, etc.



United Way

file under:
Health and Medicine, obesity, superbowl, text-to-give
operates in:
United States

contact:
http://www.unitedway.org/

A television ad first shown during the Super Bowl XLII will continue to run through summer. The ad asks people to send the text message "FIT" to "864833" to donate $5.00 for youth fitness.

Funds raised will support local United Ways in NFL markets that promote youth fitness through the Hometown Huddle program. Hometown Huddle events bring NFL players together with community volunteers to tackle priority issues in local communities.

Read More >>

References / Past Projects

From UnitedWay.org:

United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and people’s lives. Building on more than a century of service as the nation’s preeminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas include helping children and youth succeed, improving access to health care, promoting self-sufficiency, and strengthening families.



Watch Football, Text in and Donate to Fight Childhood Obesity

February 2, 2008 | CorinneRamey
file under:
mobile fundraising, superbowl, text-to-give

In the quintessential American past-time of football, Super Bowl Sunday, the finale of the season, takes on a special meaning. In the middle of the usual high-profile commercials that can cost $3 million for 30-seconds of air time, viewers will see a 10-second United Way television ad asking users to donate via SMS to a campaign fighting childhood obesity. The ad will premier during the Super Bowl game this Sunday, and will continue to run until the summer.

The ad features the voice of Tom Brady of one of the teams, the New England Patriots, and is a 10-second animated spot sponsored by the United Way. Tom Brady says,

Read More >>