We reported a few days ago on the use of a text-to-screen campaign by the advocacy coalition It's OUR Healthcare! (IOH) in California. Now that the campaign is over, we've interviewed the organizers for more details on this innovative use of SMS in political advocacy.
Matt Lockshin, the online organizer for the It's OUR Healthcare! campaign sat down with us for a conversation. Lockshin told us that although the campaign dealt with some technical challenges, he was pleased with the quantity of SMS messages received and the response from media, political advocacy groups, and people in California.
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