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mobile fundraising

 
MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

NEW! Third MobileActive Guide Released: Mobile Phones in Fundraising Campaigns

March 23, 2007 | KatrinVerclas
file under:
fundraising, mobile campaigns, mobile fundraising, mobileactive, sms campaigns
MobileActive is announcing the third MobileActive Guide, profiling strategies and civil society organizations using mobile phones in their work to make the world a better place. The MobileActive Guide focuses on using mobile phones in fundraising campaigns. It features case studies from around the world, strategies for using mobile phones in fundraiaing, and a how-to section for organizations considering using mobile phones to support their causes.

Download the Guide here.

Mobile phones have become a powerful emerging tool for participation in civil society. This five part series looks ways nonprofits have used mobile phones in their campaigns and the effective strategies deployed, and shares lessons learned.


Visa and Nokia to partner on mobile payments

January 11, 2007 | KatrinVerclas
file under:
m-payments, mobile fundraising, mobile payments, mobileactive

Nokia and Visa announced yesterday a global system to turn mobile phones into wallets for millions of customers.  Reuters reports that "Users can pay for groceries and other purchases by swiping a phone over a reader that electronically communicates with a microchip on the phone. Phone owners confirm the purchase with the push of a button and the deal is complete."

The platform was developed after a number of trials around the world (I heard about some trias in Malaysia last year that were very promising) and enables mobile payments, remote payments, person-to-person payments, and mobile coupons. It also enables mobile fundraising for nonprofit organizations in new ways that have not been possible to date.

Consumers manage their payment accounts and funds from their mobile devices. IBM has also helped to create the mobile payment system.

Visa said in a statement at the Consumer Electonics show that it will use global technology standards which have been selected and developed over the past few years by groups such as the Mobile Payment Forum from the world's major credit card companies, telecoms operators, chip makers and handset vendors.

Read More >>



Mobile Fundraising: A MobileActive Webinar (US)

February 29, 2008 | KatrinVerclas
file under:
mobile donations, mobile fundraising, mobileactive, webinar

Mobile phones aren’t just for calls anymore. Text messaging and web-enabled phones have made it possible for individuals to donate via their cell phone. In this MobileActive/NTEN webinar, we’ll explore how mobile fundraising works in North America from both a user and an implementation perspective. Then, we’ll discuss what it takes to implement a campaign, as well as the challenges and opportunities for using mobiles to augment your fundraising strategies.

WHEN? Thursday, March 6, 3 pm Eastern Time (-5 GMT)
WHERE? Online! > Register Today!

WHAT WILL I LEARN? How a mobile fundraising campaign works, what the challenges and opportunities are, what to expect for a return, and costs and needs to implement a campaign.

Register Today!

Read More >>



Is mobile giving about to take off in the United States?

February 12, 2008 | KatrinVerclas
file under:
foundation, fundraising, mobile donations, mobile fundraising, mobile giving, mobileactive

Mobile donations to nonprofits have been stymied in the United States - hampered by the high fees charged for text message gifts that are then billed to a mobile phone customer.

When a donor gives to a nonprofit via text, more than half of the contribution goes to the telephone carrier, leaving less than 50% to the nonprofit, an unacceptable margin for most charities. Combined with low donation caps -- no more than $5 per SMS with a total of five SMS for a $25 donation -- and other charges for short codes and mobile vendors, nonprofits have determined that mobile giving is not worth it.

This is about to change.

Read More >>



Watch Football, Text in and Donate to Fight Childhood Obesity

February 2, 2008 | CorinneRamey
file under:
mobile fundraising, superbowl, text-to-give

In the quintessential American past-time of football, Super Bowl Sunday, the finale of the season, takes on a special meaning. In the middle of the usual high-profile commercials that can cost $3 million for 30-seconds of air time, viewers will see a 10-second United Way television ad asking users to donate via SMS to a campaign fighting childhood obesity. The ad will premier during the Super Bowl game this Sunday, and will continue to run until the summer.

The ad features the voice of Tom Brady of one of the teams, the New England Patriots, and is a 10-second animated spot sponsored by the United Way. Tom Brady says,

Read More >>



Clever Social Marketing/Mobile Campaign#1: Use Your Hyve to Save a Life - Social Network Fundraising with SMS

December 19, 2007 | KatrinVerclas
file under:
aids, hiv, hyve, mobile fundraising, sms

Hyves, the 5-million-peope strong Dutch social network, has a clever HIV/AIDS awareness campaign, combining social network and viral marketing with mobile fundraising.

Use your Hyve to save a Life is a campaign from STOP AIDS NOW!. If you are in the Netherlands, you can send a text message to donate 1 Euro to the campaign.

Igor Beuker writes on his blog:

Read More >>



Is mobile fundraising the next frontier for charities?

November 29, 2007 | KatrinVerclas
file under:
charity, mobile, mobile fundraising, mobileactive, premium sms, sms

The numbers speak for themselves: There are currently 236 million cell phone users in the U.S. – an astounding 76% penetration. In December of last year alone, 18.7 billion text messages were sent — up 92% from 9.7 billion in December 2005. Estimates for this year are topping 195 billion text messages sent in 2007. That is 600 million text messages a day.

Needless to say, fundraisers and nonprofits are salivating at the potential of reaching all of these people where they are, at the moment they are moved by a cause, and when they are able to GIVE – with their thumbs.

Read More >>



Bangladeshi Cyclon Relief: Fundraising Via SMS

November 21, 2007 | KatrinVerclas
file under:
bangladesh, mobile campaign, mobile fundraising, sms

Bangla blogging platform Somewherein,together with Save the Children, has launched an SMS fundraising campaign thay call “Jagoron” (‘the awakening') to generate funds from within Bangladesh to support Sidr victims.

Read More >>