United States

US Mobile Activism Coming to Life

January 11, 2007 | KatrinVerclas

file under:
mobile activism, mobile campaign, mobileactive, United States, US

In today's New York Times there is a full-page ad for Amnesty's Close Guantanamo campaign -- complete with a short code for a text-in campaign. Text believe to '30644; to opt in to the Amnesty campaign. This is the frst time that a major campaign is using a text component in their work here in the US. Of course, it's par for the course elsewhere in the world, but organizations have been cuatious here for fear of annoying supporters, and unsure of the ROI of the investment.

KatrinVerclas's blog

Mobile Advocacy: A Primer

June 25, 2008 | CorinneRamey

file under:
advocacy, cell phone, m-advocacy, mobile advocacy, ringtones, sms, United States

Note: This primer was written for the NTEN newsletter, targeted at a US audience and thus focuses on America. For more on mobile advocacy in many other parts of the world, see here.

CorinneRamey's blog

Reminding young people of their voter registration deadline

May 22, 2008 | chrisken

file under:
primaries, rock the vote, sms, United States, voter registration, youth

This entry is cross-posted from Rock the Vote's blog.

Thousands of people download voter registration forms every day from Rock the Vote, but they don't necessarily know the voter registration deadline for their state. We're all busy and it can sometimes take people a few days or weeks before they print and mail the registration form. One of the programs we've been testing at Rock the Vote is the use of text messages to remind young people of their registration deadline. Our early evaluation results from the primaries indicate that these SMS reminders boosted registration rates of our registrant list by about 4% points!

chrisken's blog

The US Election '08: How Are The Candidates Going Mobile?

January 17, 2008 | KatrinVerclas

file under:
candidates, election, get out the vote, mobile campaign, mobile politics, obama, ringtones, sms campaign, text mesage campaign, United States

Political ringtones, wallpapers, and SMS election updates are part and parcel of election campaigns in countries around the world -- from Spain to Kenya to the Phillipines, from Argentina to the Ukraine. It is has taken until this year's presidential election, however, for political contenders the United States to catch up.