text campaign

How to Run a Text-to-Screen Campaigns: A MobileActive Guide for Nonprofits

March 4, 2008 | CorinneRamey

file under:
it's our healthcare, mobile advocacy, mobile campaign, mobileactive guide, text campaign, text-to-screen, toolkit, wiki

Imagine if every member of the legislature could see a message from your constituents, just by looking out of the window. A text-to-screen campaign allows for exactly this: A large screen, placed right outside the State House, for example, that brings your constituents’ text messages to legislators' eyes.

Greenpeace Argentina's Movilactivistas Finalists for 160Character Award

May 16, 2006 | KatrinVerclas

file under:
Argentina, Greenpeace, mobile activism, mobileactive, movilactivistas, sms campaign, text campaign

160 Characters announced the shortlist for the third annual Global Messaging Awards, the only industry awards that are solely dedicated to mobile messaging.

For the first time, nopnprofit mobile messaging ventures were honored. MobileActive is proud to report that the Greenpeace Argentina Zero Waste Campaign was amongst the finalists.

Save the Seals: SMS "Ban It"

March 28, 2006 | justinoberman

file under:
mobileactive, sms activism, sms campaign, text campaign, UK campaign

sealtxt Who would not want to save this guy?

As the seal hunting season opens, the International Fund for Animal Welfare (IFAW) is launching a major campaign at stopthesealhunt.com and on cell phones all across the UK.

Starting yesterday, IFAW launched advertisements, like the one showed above, in the Sunday Mirror and has already received well over 10, 000 responses which, according to Jed Alpert, CEO of Politxt (the political arm of his Rights-Group media) the company responsible for the back end technology of the campaign, is a very sizeable response rate for a newspaper ad. IFAW will be displaying the add in various UK newspapers throughout the week and will be putting them up in the London tube some time in early April. In the UK, send the text message "Ban It" to the short code 60123.