Gerry Jackson reports on Media Helping Media about the radio station SW Radio Africa outsisde of London that is sending sms headlines about news in Zimbabwe to it's subscriber base of about 2,000 mobile users. Jackson writes:
"We generate news headlines on a daily basis anyway - so this is just another way of using what already exists.
It’s nice and cost effective for any additional donor because there is only the one cost, actually sending the texts. In two months we’ve built up an address database of about 2,000 mobile phone numbers. Like many, Zimbabweans truly love their mobile phones and of course what we’re banking on is the virus effect.We also get up to 100 requests a day to be added to the service so it’s growing rapidly. What becomes interesting is what business model to use?


