Established in Australia in 2001, Red Oxygen is a leading developer and distributor of Enterprise SMS / Text messaging software applications and services. Red Oxygen combines the power of today’s email applications, instant messaging clients or CRM applications with the ease, convenience and mobility of SMS / text messaging.
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References / Past Projects
Oxfam Australia
Brisbane, Queensland, Australia December 15, 2006. Instead of sending out the standard Christmas card greeting, Red Oxygen is encouraging its global customer base to text (SMS) their family, friends and colleagues with Red Oxygen's Outlook SMS and Notes SMS software clients.
Even if they are away from their computers on Christmas, they can still schedule the SMS text message to be received by an Aunt in Boston or a buddy in Bangkok. All revenue generated on Christmas day will be donated to Oxfam Australia.
"We chose Oxfam because of its many global causes from feeding AIDS orphans to helping fair trade. SMS is a technology that brings the world together, and we are apart of that circle." Tom Sheahan, CEO, Red Oxygen.
About Oxfam Australia
Oxfam Australia is an Australian, not for profit, secular organization. Our vision is of a fair world in which people control their own lives, their basic rights are achieved and the environment is sustained.
We work in a number of ways to overcome poverty and injustice: Our long-term development projects aim to help those in most need. We work in partnership with community organizations, employing the skills of local people.
Working closely with other Oxfams, we respond to emergency situations by providing urgent humanitarian assistance including food and clean water. We also help people rebuild their lives and become better equipped to face disasters in the future.
Campaigning for a more just world! Our campaigns seek to address the root causes of poverty and injustice. We tackle some of the biggest issues, from reduction of third world debt, to promoting equal access to education. We make changes happen by challenging governments, corporations and institutes.
While our aid and development projects can help fight poverty, it's only by combining these projects with campaigns for justice and equality that Oxfam Australia can achieve real, lasting change.
If you would like any further information please visit our website at www.oxfam.org.au
Unicef
"SMS lowers the cost of operations for UNICEF - to help feed the children of Africa"
SMS messaging has become an important communication tool for many of the most successful businesses in the world. Thanks to collaboration between the United Nations' UNICEF and Australian software company Red Oxygen, SMS has also become an essential tool for helping some of the poorest people in Africa.
Tauhidur Rashid, the director of UNICEF's operation in the African nation of Tanzania, says that Red Oxygen's two-way email to SMS software has become an indispensable part of UNICEF's operations. "We've found that SMS is the best way for us to reach the wide variety of people all over the country that we need to keep in contact with. Red Oxygen's software has made that SMS communication easy and practical".
UNICEF is a worldwide agency of the United Nations specializing in human rights, education, public health and development issues, primarily for children and women. With such a broad mission, the UNICEF team has a wide range of communications needs. SMS is the best communications option to meet those needs in Tanzania, according to Mr. Rashid.
"The traditional PSTN phone system in Tanzania is very poor", says Rashid. "It is linked by microwave and really only operates in two major cities. Mobiles, on the other hand, have pretty much total coverage. Mobile calls are expensive, but SMS messages only cost 5 cents apiece. That makes a big difference in a country where 90% of the population earns less than $70 per month".
Red Oxygen began working with UNICEF several months ago and their software has quickly become a central part of UNICEF's work. Mr. Rashid reports that the organization uses Red Oxygen's software for Lotus Notes to send SMS messages for a wide variety of purposes. "Because Red Oxygen makes it possible to easily send and receive SMS from within our email application, we use it for everything - scheduling meetings, communicating with staff in the field, telling people to read an email and just tracking people down all over the country. It's easy to type messages and straightforward to keep track of responses when they come back into my inbox. In our circumstances, SMS is a must".
In order to help UNICEF with their important work, Red Oxygen is sponsoring their operations in Tanzania with free software and messages. Red Oxygen CEO Tom Sheahan says that UNICEF's work is an exciting example of the effectiveness of SMS. "Red Oxygen is really proud to be supporting UNICEF's work. We've seen through our own customers how SMS can become an essential part of business, but it's gratifying to see that it has a role to play in improving people's lives. SMS is truly a global form of communication and I think that we're still discovering what it can do".
