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ringtones

 
MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

Why are ringtones-for-good so hot?

In addition to Twitter and mobile phones as a vehicle for economic development, mainstream press and the avant garde public are fascinated with ringtones for good.  It is the one topic in mobile campaigns for a cause that consistently get press and attention from mainline journalists.  A case in point is the recently featured endangered species ringtones which have the press all, well -- ringing.

This from Peter Glavin's press release from the Center for Biological Diversity:

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MobileActive on the wires...

The story on an environmental organization offering ringtones with the sounds of endangered species -- save the frog with a free ringtone - that we wrote about a while back, was picked up by the Associated Press and made it to some national papers a few days ago. 

Susan Montoya from the AP wrote the story that was featured in media such as US News and World Report:

"Amid the cacophony of cellphone ringtones these days, add these: the clickety-click-click of a rare Central American poison arrow dart frog, the howl of a Mexican gray wolf and the bellows of an Arctic beluga whale. An environmental group is hoping that the more people hear these sounds from threatened animals, the more they'll wonder where they came from — and question the fate of the animals and birds that make them.

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Philharmonic Ringtones

file under:
mobileactive, ringtones
And for this cold February day, something lighter:  The nonprofit New York Philharmonic is selling ringtones of its performances on its brandnew site. Ringtones cost around $3 US, and include well-known works by Brahms, Mozart, and Dvorak. Cute.


Endangered Species Ringtones

 

picture of endangered species ringtone campaign

Great idea:  The nonprofit Center for Bilogical Diversity offers free ringtones of rare and endangered animals. Download their haunting hoots, sensational songs and crazy croaks to your cell phone. Available are calls of the blue-throated Macaw, Beluga Whale, Boreal Owl, Mountain Yellow-legged Frog, Yosemite Toad, or any one of over forty other endangered critters.  Ringtones are free and available here. Nice way to build a list as well.

 

 



Texting for Beethoven: The New York Philharmonic Goes Mobile

A few weeks ago, audience members at a New York Philharmonic concert in New York City's Central Park voted for the encore. Given two options -- Jimi Hendrix's "Purple Haze" and Rimsky-Korsakov's "Flight of the Bumblebee," the audience members texted in their votes. About 74% of respondents voted for Hendrix, so that piece concluded the concert.

Vince Ford, the Philharmonic's Director of New Media, told MobileActive a bit about the orchestra's first steps into mobile marketing. "We have offered ringtones on our website for two years now, but beyond that we haven't done much with mobile," Ford said.

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Mobile Advocacy: A Primer

Note: This primer was written for the NTEN newsletter, targeted at a US audience and thus focuses on America.  For more on mobile advocacy in many other parts of the world, see here.

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MobileActive in the Boston Globe

MobileActive was in an article in the Boston Globe yesterday, titled "Ringtones with a conscience." The reporter took her stories from the MobileActive blog and compiled them into an article that describes some of the ways that mobile phones are being used for social good. The article is below, with links to the original MobileActive stories.

The mobile phone is the new call to action.

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Celebrate The Day of Love with Mating Call Ringtones

This Valentine's Day, forget the chocolate, roses, and poetry-filled greeting cards. Instead, consider surprising your love with ringtones of animal mating calls available for download to North Americans at eNature.com.

The site features 20 different ringtones with more to come in the future. Current animals include a lovelorn howler monkey, a horny tree frog, a lonely African lion, various birds, and many other species. The ringtones can be downloaded at no cost. And if you are curious and want to learn more, each mating ringtone page contains a description of the animal's mating habits and calls. We are sure you'll be able to delight your love there.

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The US Election '08: How Are The Candidates Going Mobile?

Political ringtones, wallpapers, and SMS election updates are part and parcel of election campaigns in countries around the world -- from Spain to Kenya to the Phillipines, from Argentina to the Ukraine. It is has taken until this year's presidential election, however, for political contenders the United States to catch up.

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Another Use of Ringtones -- Catch a Leopard!

An end of the week story that is amusing, unless you are the leopard:

The Chicago Tribune reported a few weeks ago from Gujarat, India about an ingenious use of ringtones.

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