Greenpeace

Here's an exciting project I've been working on recently (sorry about the PR speak, it's some copy I've been using in promotion!).

Glastonbury is a giant music festival, the biggest in the UK and probably in Europe, but it's located on a working dairy farm and we need to leave the farm the way the cows like it. So the only trace of this year's festival we want to leave behind are images, videos and text messages. So Greenpeace, Oxfam and WaterAid are collaborating with Moblog to capture the sights and sounds (but, thankfully, not the smells) on a mobile blogging website or moblog.

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Mobile phones are nothing new for Greenpeace Argentina. The organization has used mobile phones multiple times to mobilize its now 350,000 person-strong mobile list to successfully lobby for important environmental legislation. One of Greenpeace's significant accomplishments was the passage of the Ley de Bosques, or Forest Law.

According to a recently UN/Vodaphone report, Wireless Technology for Social Change: Trends in NGO Mobile Use, before the law was passed forests in Argentina were being quickly destroyed.

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Just a quick note about the current Greenpeace campaign surrounding the UN vote on a bottom trawling moratorium. Our international office created a South Park style viral animation featuring a song lovingly reversioned from the South Park Movie. On top of that, they're offering ringtones as MP3 downloads so you can support the campaign wherever you go. These just launched today so no idea on take-up yet but should be interesting.

Yesterday, we at Greenpeace UK staged a demonstration at Admiralty Arch in London where refurbishments are currently taking place. We've identified the plywood being used as hoardings around the site as having been illegally logged in Papua New Guinea and this is the third time we've exposed this problem on a government building site - they've even had a procurement policy in place since 2000 so you think they'd have got it right by now.

Fourteen protestors climbed onto the roof of the Arch and one of them had a camera phone while I had one on the ground. During the day we published images and videos direct to the web using moblog.co.uk and even though it was something of an experiment, the results have been pretty impressive. Things learnt include not trying to record vox pops next to central London rush hour traffic (doh!) but I found it an excellent way to tell the story of a protest as it's happening and draw in people who might not otherwise have heard about it.

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Wednesday 21 Jun 2006 18:30

Westminster Arms, 9 Storey's Gate, London SW1P 3AT

This is the first in a series of events that aims to show that there is plenty of mobile technology out there already and to provide a forum help take advantage of it and to share ideas and expertise.

Oscar Soria from Greenpeace in Argentina who will be talking about his first hand experiences of mobileactivism and some of Greenpeace Argentina's usage of mobile phones in campaigns (which is different!). He will draw on their work in the forest ( Greenpeace Uses SMS To Monitors Forest Destruction ) and the campaign on zero waste that recently won the 160Characters Mobile Messaging Award for 'Best messaging application: public sector/not for profit' as well as their plans for forthcoming projects using mobile.

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160 Characters announced the shortlist for the third annual Global Messaging Awards, the only industry awards that are solely dedicated to mobile messaging.

For the first time, nopnprofit mobile messaging ventures were honored.  MobileActive is proud to report that the Greenpeace Argentina Zero Waste Campaign was amongst the finalists.

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This just in from our inspired and inspiring friends at Greenpeace Argentina. Congratulations to an another amazing victory! Hasta la victoria, siempre!

"My dear "mobilizing" friends,

This is another "mobilizing" news, and I hope you can share our happiness with us. After 15 months of hard work, using mobiles for pressing local legislators, with calls and text messages, we WON the "Zero Waste" campaign in Buenos Aires. 

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