mobile browsing
Posted by Bonnie Bogle on Apr 23, 2006
Most people access the internet from a computer, but more and more are going online from their mobile. A new study by IPSOS Insight looks at the internet and technology use of people living in 12 different countries, and predicts that “mobile phones are poised to overtake the PC at the dominant internet platform in some markets.”
One reason for this is that globally more people have mobile phones than computers. In Japan, 95 percent of households surveyed have at least one phone, and 40 percent of these people go online using their mobile phone. In developed countries, most homes have more than one mobile phone – the average is 2.2.
But even in countries where mobile phones are less prevalent – the study finds only 61 percent of Canadian households own one – people are using them to go online. Another interesting finding is that growth in mobile browsing isn’t being spurred by younger users who are usually the first to use new technology – it’s by users who are over 35.
