The idea was clever: Promise political supporters first dibs of hard-hitting news delivered via SMS. Presidential candidate Barack Obama's much-anticipated vice-presidential pick was supposed to be sent to his supporters via text message and email first - notifying people who had signed up with the campaign before the media, before anyone else. The buzz was on, and even though numbers are not released by the campaign, it is estimated that the campaign has now a list of about 1 million mobiles numbers when more and more people signed up to be the first to know who the campaign had picked as VP.