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Mobile Marketing and Campaign Strategy

 
MobileActive08

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

 
 
Wireless Technology for Social Change
Read the new report on trends in mobile use by NGOs:
Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.
 

SayNow

SayNow provides a mobile platform to inform and spread the word to your supporters, to the masses delivered to their phones (mobile and landlines). At the same time, keeping all phone numbers private.

You can use SayNow to:

* Receive a special dedicated phone number for people to call & subscribed

* Send instant bulk voice and text messages to all

* Collect user-generated content

* Geo-targeting

* Peer to peer communication (mobile community)

* Send personal replies to individuals

* Call back a person for a live conversation

* Forwarding messages feature- viral effect to build base

* Polling

* Integrate mobile content (ringtone, wallpaper, etc)

 

 

 

References / Past Projects

2008 - Duke University uses SayNow for an ESL project at local highschool for communication, assign homework and discussion using mobile technology.



MMS of Atlanta

MMS of Atlanta provides completely web-based sms campaign tools that are complete, powerful and easy to use.

Our staff has years of experience in marketing strategy for commercial, governmental, and non-profit enterprises in an international context and can help you regardless of where you are or where your campaign is being run.

References / Past Projects

Center for Transportation and the Environment

Georgia Regional Transportation Authority

Georgia Conservancy

Advanced Transportation Technology Institute



OnPoint Digital, Inc.

OnPoint Digital, both directly and through our affiliated division CellFonix, provides end-to-end mobile content and communications solutions to enterprise customers and NGOs. Our CellCast Solution platform provides organizations with a low cost platform to create, distribute and manage mobile learning and just-in-time information and content to any user on any phone in any country. All basic services can be accessed by anyone using only a voice plan and SMS messaging services.

We operate through both direct operations and through partners located in Africa, Australia, Canada, India, New Zealand and Thailand.

For more information and to view Flash demos, please visit our web site at www.mlearning.com.

 

References / Past Projects

JHPIEGO/Johns Hopkins - Ethiopian project for USA-based Centers for Disease Control ("CDC")

The Future of Learning in a Networked World (FLNW2008) - Pilot CellCast Site for Thailland Conference



Air2web

Mobile Marketing and messaging services provider to enterprise brands, agencies and service providers.

References / Past Projects

World Peace, CDC, US Senate, US Capital Police,



mobileStorm, inc.

 

digital messaging services

At mobileStorm we provide businesses and non-profit organizations with digital marketing solutions, strategies, and services. We have been in business for 8 years, delivered 1 billion + messages and have executed 500,000 campaigns on behalf of thousands of customers.

Read More >>

References / Past Projects

media4humanity

stepup women's network

Innovations Philadelphia



SocialTxt

operates in:
South Africa

contact:
http://www.praekeltfoundation.org/socialtxt.html

Leveraging ad space linked to 'please call me' messages Social Txt offers a unique medium that allows direct communication with over 35M South Africans.

Current marketing and media used by nonprofit organizations is limited to radio, television, print and word of mouth with no guarantee of reaching the end user. Through use of PCM ad space, nonprofit, public and private sector organizations have the potential to reach 900K individuals per day with essential information aligned towards the Millennium Development Goals.

References / Past Projects

In a 45 day pilot donated by Vodacom, SocialTxt partnered with South Africa's National AIDS Helpline and HIV911 in order to promote access to HIV counselling and services across the country. The AIDS Helpline provides a free national telephone counseling, information and referral service for those affected by and infected with HIV and AIDS. HIV911 manages a national database and offers referral to HIV services across the country.

Additionally, in line with South Africa's Women's Day, SocialTxt partnered with People Opposing Women's Abuse (POWA) in order to promote the 'I Commit' to end violence against women campaign. Through continuous engagement and information sharing, the campaign aims to equip men and women across South Africa to identify and take appropriate action against women's abuse. SocialTxt's objective was to recruit change agents.

By texting the words 'I Commit', nearly 1000 individuals across South Africa committed themselves to be an agent for change. Over the next year, POWA will call on these agents to follow a series of lessons and calls to action that will allow them to appropriately address violence against women.

Read more about SocialTxt on the MobileActive blog.



www.marceloiniarra.com

operates in:
Netherlands

contact:
Marcelo Iniarra TC-Tribe Chief www.marceloiniarra.com Marketing stratetegies powered by innovation e-mail : info@marceloiniarra.com Text me at : +31 61 11 18 75 33

Mobile strategies for public mobilization at global level - Integrated approach of campaigning & Fundraising www.marceloiniarra.com Marketing stratetegies powered by innovation e-mail: info@marceloiniarra.com Text me at : +31 61 11 18 75 33

References / Past Projects

Greenpeace International

Action Aid Italy



FORTECH INTERNATIONAL LTD.

Fortech raises awareness on mobile authoring tools that has the capability and capacity to publish, deploy and deliver learning content (anywhere, anytime, anyplace, just in time) with tracking assessments 24/7, 365, accessible by mobile phones, PDAs, and desktop computers. With media applications (images, audio, flash, polling, podcasting, video) all built right into the content.

Read More >>

References / Past Projects

COREMAP Indonesia with NGO                   Energy Philippines to Bring Efficiency Distribution



Development Seed

Mobile phones are the most pervasive communications tool in the world. This alone makes them an excellent communications medium for organizations to use to reach out supporters, but actually doing so isn’t as easy or affordable as it should be. We’re working to change that.

We mentored our own Will White in a Google Summer of Code project meant to create a framework to better integrate sms and Drupal. What started off as a rather basic project exploded into a robust toolset that will truly lower the barriers to using sms in outreach efforts and integrating it into Drupal websites.

Read More >>

References / Past Projects

Posts about Development Seed can be found here on the MobileActive blog.

Planned Parenthood

See Development Seed's project portfolio here.



Distributive Networks

operates in:
United States

contact:
Distributive Networks P.O. Box 50204 Washington, DC 20091-0204 Main: 202.289.2246 Fax: 202.289.2270 For Key Leadership, see http://www.distributivenetworks.com/aboutus.htm Press: Please contact us at press at distributivenetworks dot com Potential Clients and Partners: Please contact us at bizdev at distributivenetworks dot com.

1. Text Content:

Distributive Networks offers text content. Clients and partners can select from a catalogue of “white-label” content or commission unique text content that is targeted to a specific community. All content is created in-house by a team of writers and editors. Text alert content is not only a critical complement to other mobile content offerings such as games or ringtones, but it also provides a still largely untapped means for media outlets, public relations firms, advocacy groups, and other organizations to engage their target audience on a daily basis.

For examples of content, see http://www.distributivenetworks.com/prodserv.htm

2. Mobile Coupons and Loyalty Programs

Read More >>

References / Past Projects

Obama For America Campaign