MobileActive's Blog

Note: This primer was written for the NTEN newsletter, targeted at a US audience and thus focuses on America.  For more on mobile advocacy in many other parts of the world, see here.

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Here's an exciting project I've been working on recently (sorry about the PR speak, it's some copy I've been using in promotion!).

Glastonbury is a giant music festival, the biggest in the UK and probably in Europe, but it's located on a working dairy farm and we need to leave the farm the way the cows like it. So the only trace of this year's festival we want to leave behind are images, videos and text messages. So Greenpeace, Oxfam and WaterAid are collaborating with Moblog to capture the sights and sounds (but, thankfully, not the smells) on a mobile blogging website or moblog.

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MobileActive releases the newest addition to our growing resource hub: Mobile Phones for Polling and Engagement.

Polling via SMS can be a unique way to engage current supporters and attract new audiences. Polls can ask any number of questions, from opinions about an organization to views on a controversial issue. However, perhaps the most valuable aspect of polling isn’t the feedback that organizations receive directly from a poll, but rather the relationships with constituents and growing mobile support base that polls can help build.

Organizations engage in mobile polling for two reasons:

• to generate a list of mobile numbers to use for future communications and engagement
• to get an informal sense of constituent views for use on an organization's web site, for generating media coverage, and learn more about a particular segment of its constituency.

Mobile Phones for Polling and Engagement includes a case study of polls conducted by Media Focus on Africa (MFAF) as part of their Election Assistance Campaign, which sought to promote civic participation and discussion of political issues prior to the December 2007 Kenyan elections. Through SMS polling, MFAF asked its constituents some tough questions.

Should politicians accused of corruption be prevented from vying for political seats? Is tribal identity more dominant than the identity of being a Kenyan? Can voting still deliver credible results after the chaotic party nominations and bribery?

The questions were advertised on television, radio shows, and newspaper advertisements. Thousands of Kenyans responded to the polls via SMS on their mobile phones, helping to bring issues of voting and civic participation into the national conversation.

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The numbers should speak for themselves. In 2006, there were 9.2 million new tuberculosis (TB) cases and 1.7 million TB deaths. Of these cases, 5.3% were a tough strain of TB that is resistant to treatment (known as MDR-TB, or multiple drug resistant tuberculosis). The total cost of TB control programs in high burden countries is estimated to be about $2.3 billion in 2008.

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We have written previously about mobiles as sensing devices to collect data and develop maps and understand patterns of human movement, traffic, air pollution, and even the spread of diseases. The mass-tracking of mobile devices and the use of mobiles as ubiqitous sensing devices are very promising but also have generated controversy, most recently when a Boston University study published in Nature revealed it has tracked 100,000 anonymized mobile phone users' position in an unidentified country (we suspect the UK) without these users' consent.

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MobileActive08 session submissions are looking amazing.  We have received suggestions from some of the most interesting people and projects in the field. We are still accepting submissions for workshops, talks, the SIMplace and SIMlab - the deadline for submissions is June 30th. But we are filling up, so please go ahead and submit your sessions! 

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Getting information in the West Bank in Palestine can be difficult. Public transportation is fragmented and some 500 checkpoints around the area make travel time-consuming and difficult. Most people don't have regular Internet access, and newspapers are expensive. A project called Souktel has stepped in to fill this information gap. The service, launched in 2006, uses SMS to connect users to two services: job opportunities and humanitarian aid. The name comes from "souk," the Arabic word for "marketplace," and "tel," or "telephone."

Jacob Korenblum, co-founder of Souktel, talked with MobileActive about the project.

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A new report, Perceived economic benefits of telecom access at the Bottom of the Pyramid in emerging Asia, takes a new look at the effect of mobile phones on the lives of people at the so-called 'bottom of the pyramid.' The report, published by LIRNEasia, states that although anecdotal evidence shows that mobile phones are economically beneficial to base-of-the-pyramid users, there is little empirical evidence to reinforce this claim.

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Within the next few months, ZMQ Software Systems will be launching new mobile games to educate people about climate change as part of its Connect2Climate initiative. The first three games that ZMQ will release are called Polar Teddy Quiz, Mission Lighting, and DeCarbonator. On their website, ZMQ explains why they choose to use mobile phones for the games:

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Dr. Joel Selanikio believes in the value of the news. "It's one of my core beliefs that the more people know, the better decisions people are going to make," he said. Selanikio, the director of DataDyne.org, was recently awarded a Knight News Challenge grant for a project that distributes news on mobile phones.

Selanikio sat down with MobileActive for a discussion about his project. Selanikio isn't new to mobile phones.

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