My post on Google's SMS services raised quite the storm in the waterglass. Erik Hersman took me to taks for, as he sees it, questioning that "if people who are claiming to help the poor should charge, and if so, should they make a profit."
However, this was not my point. My question was why, given the target audience as noted in the Google post and Grameen Foundation press release, for at least one of the services (SMS Tips) the cost per SMS comes at the highest premium price but is not advertised as such in the promotional literature and PR. Secondly, given that Google Labs in India makes a smilar SMS info service available at the regular cost of an SMS in India (which is exceedingly cheap), why does Google behave so differently in the African market, in essence colluding with the absorbitantly high costs of SMS there?
So I emailed Rachel Payne, Google’s lead in Uganda to clarify the costs that I only speculated about. Here is what she says, clarifying the pricing:

