A global network of people using mobile technology for social impact.
Allyson Kapin from Women Who Tech asked me to respond to some excellent questions about mobile campaigns for advocating for specific social issues. As I just received two text messages from NARAL and the Planned Parenthood Federation of America promoting two campaigns they are running, I thought I take the opportunity to answer Allyson's questions publicly, drawing on my experience and observations of the last few years of mobiles in advocacy, illustrating what works and what is better avoided in using mobiles in advocacy campaigns. This is, by nature of the question, somewhat US-centric. A follow-up article will focus on mobile campaigning in the Global South to differentiate some of the key issues.
How can integrating mobile technology benefit online advocacy campaigns?
The ongoing debate over the value of cheap and open laptops for users in developing countries as opposed to mobile phones continues, most recently with a post from Cory Doctorow in the Guardian UK. The One Laptop Per Child (OLPC) initiative, the most visible and audacious of the low-cost laptop projects, has been in the news recently for cutting half its staff and severely scaling back and refocusing its operations. OLPC had originally promised to promote economic development by distributing free computers to two billion children in developing countries.
Doctorow in the Guardian argues what we all believe in -- that information technology is an essential ingredient to economic development. He notes:
Data from Informa indicates that by 2010 half of the planet's population will have access to the Internet through a mobile device. Should you make your website mobile? We have heard recently from a number of organizations contemplating whether they should build a mobile site. Following is an overview of some points to consider and resources to draw on as you consider a mobile web presence.
A bit of background: There are now 4 billion mobiles phone subscribers around the world, according to the ITU, far outpacing Internet users worldwide. GSMA, the industry group for telecom companies, reports that more than 80% of the World population is currently covered by a GSM network.
This means that mobiles have become the most ubiquitous communication device in human history. It also means that a majority of the world's population will access the web via their mobile phones. And this means that organizations around the world need to think about what this means for their users, audience, and websites.
Our field has discovered that mobile phones are useful tools for collecting data in the field. As a result, there is an abundance of mobile data collection applications and projects.
Unlike bulk messaging and general information services that are targeting the general public as recipients of standardized messaging, mobile data collection applications are often used internally in an organization, customized to fit with existing organizational processes.
This may mean using services or applications that are not part of most people's day-to-day experience of mobile use. Add a liberal sprinkling of jargon (and the mobile world's plague of acronyms) and you have a recipe for much technical confusion.
We are very privileged to co-host MobileTech for Social Change New York, a barcamp on February 21, 2009 in New York. We are especially pleased to co-organize the event with Hunter College's Integrated Media Arts Program.
The second in the MobileActive barcamp series, we'll explore mobile tech to advance social development and social change goals. Expect this to be highly participatory and interactive, and cover anything you wanted to know about using mobiles for social change. MobileTech for Social Change New York is open to anyone with passion and interest in the topic and since it's a barcamp, bring your ideas, innovations, products, tools, projects, and organizations!
And if you want to be an angel and sponsor the event, contact us at info at mobileactive dot org!
UPDATE: Henrietta Fore, the administrator of USAID, announced today the winner of the USAID Development 2.0 Innovation Challenge focused on mobile technology. MobileActive was a judge for the Challenge. The Challenge, a co-production between USAID's Development Commons and Netsquared, focused on mobiles in development. The winner of the $10,000 award is Child Malnutrition Surveillance and Famine Response.
Souktel and Ushahidi have been in the news as they have partnered with Al Jazeera for an interactive SMS-enabled crowdsourced map as the conflict in Gaza continues.
The guys of ICT4D.at shot some great videos of the two key people at Souktel and at Ushahidi -- Jacob Korenblum and Eirk Hersman -- describing their respective projects. Even though filmed a few months ago, both describe vividly how they are using mobiles in their work. Well worth watching!
Al Jazeera launched a new site today for citizens in Gaza to report incidences of various kinds in Gaza via SMS and Twitter. The deployment is using Ushahidi and Souktel's SMS gateway, one of the few able to deliver SMS in Gaza. In this latest citizen journalism effort, Al Jazeera is both mapping reports from its own journalists and incidences reported by the public. So far, there are few citizens texting in, however; the majority of the content consists of Al Jazeera news reports for now. Al Jazeera and its new media team are doing a great job, however, in their labs -- very impressive innivations coming from the Arab satellite news service and its New Media folks like Ryaad M, for example.
Some people are claiming that the conflict in Gaza is a "social war." But so far, social media is used mainly for propaganda and there is a marked absence of voices from people affected by the conflict, and of useful applications of mobile and other social media. As the Israeli bombing of Gaza is continuing and is now in its third day, mobile communication is beginning to make the news but is not playing the dominant role in citizen reporting and aid communications as it has in other conflicts.
A few examples that have not been reported anywhere else: Souktel, an organization in Ramallah that is known for its SMS-job matching service connecting Palestine youth with work, is running a Palestinian "SMS Blood Bank" program for the Red Crescent.
There is a fascinating discussion about the fuure of mobile apps going on over at Change.org. Nathanial Whittemore started it all with a hopeful and visionary blog post on how mobiles will be changing the world. The discussion thread turned into a thoughtful discussion on mobile appplications and how this emerging eco-system of tools scales and interoperates to maximize resources.
Isaac Holeman, working on (and twittering about) MobilizeMRS, points out that "interoperability is a very important point..where it's not necessary for any one installation of anything to scale completely because data can move into or out of any system. Mobile health stuff is so new that interoperability of medical data has hardly been considered, to my knowledge. With MobilizeMRS, one of the primary reasons we want to interface with medical records systems is that a huge amount of work has already been done to promote medical record interoperability with standards such as HL7."
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