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The mDirectory is the most comprehesive database of information on mobile tech for social change on the Web.

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Featured Case Study

Airtime For Selling More Condoms: Social Marketing Tricks and Tips from Tanzania

In Tanzania, a non-profit organization is using airtime as an incentive for increased condom sales. “Ongeo Zaidi na Salama,” or “Talk More with Salama,” offers mobile airtime incentives to shopkeepers who stock and sell condoms (Salama, which means 'safe', is the largely PSI-distributed Tanzanian condom brand), bringing greater visibility to safe sex practices.  

The program, run by Population Services International, an organization widely known for pioneering condom social marketing since the 1970s and 1980s, was developed in reaction to the lack of condoms in Tanzanian stores.

85 million condoms at 100,000 retail outlets were sold in 2009, with the vast majority distributed by PSI. Because the PSI-distributed condoms are subsidized, they are considered lower-value by the shopkeepers than other products as they have low profit margins. Retailers were also reliant on the PSI agents to push and deliver the product and were not incentivised to proactively requests re-supplies when their condom stocks ran low. As a result, promotion and requisition (and sales) of these Salama condoms is not a priority for shopkeepers.

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Featured Mobile Tool

VC Audio Pro

VC Audio Pro is an advanced mobile journalism tool for radio news. It allows users to record, edit and send professional quality audio news clips or full stories from their smartphones.

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Featured How-to

Mobile Audio Recording in the Field (And How to Get a Clear Sound From the Streets)

Your mobile phone is an instant audio-recording and storage device, and it can be used anywhere. This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content. Some tools require a specific call-in number and thus are geographically limited in scope. Other tools are Internet-based and widely available while others are specific to smartphones or iPhones. This article will give you a solid overview of what is available depending on your locale and resources, and will offer guidance for further tips and techniques.

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