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Greenpeace's first use of SMS in India was as a fundraising tool. As part of a campaign to encourage people to plant trees, Greenpeace India sent out text messages offering free saplings.
All text for this case study came from this description on SOFII.
LiveCast is a service that enables a user to stream live video from a cameraphone to anyone connected to the Web. Location can be tracked on a map, auto-post streams to social networks like Twitter and YouTube, and chat in real-time. Orginating LiveCast is received by an automated streaming server network, where it is "propagated" to be streamed to as many concurrent viewers as requires. Content is also instantly archived on LiveCast servers, for post event video-on-demand delivery.
Over the last several years, it’s become clear that mobile phones are becoming one of the most influential devices in our social, political, and civic lives. Savvy nonprofit organizations and NGOs are experimenting with using mobile phones as persuasive devices to recruit new supporters, organize groups, and advocate for causes.
Thus far, most of the successful mobile-phone campaigns have relied on text messaging as their persuasive technology of choice. It’s the only mobile phone technology that works reliably across the majority of mobile phones in most countries. In addition, most people in most countries are familiar with text messaging.
Many organizations want to use text messaging in their campaigns. However, the barriers to setting up a texting campaign appear to be steep. The process seems expensive, technical, and complex overall.
There is good news.
There are two ways to set up a text campaign that require little technical knowledge – and one of these is inexpensive.
MIT Media Lab
Bonner Foundation
The MeNetwork
Sopris Sun