The Mobile Minute is here to keep you up-to-date on mobile and ICT news. Today's Mobile Minute covers National Public Radio's (NPR) metrics in America, why FM radio could be coming to your mobile handset, the decline of landline phones in the US, a program that delivers email over SMS in the Philippines, and why advertisers should use mobile marketing in developing countries.
- National Public Radio in the US just released its metrics that track how and when users access NPR content. NPR found that mobile users peak in the early morning on weekdays, while web users peak in the early afternoon, while weekends show slightly lower access rates from both mobiles and the web. (via Poynter) For a look at NPR's mobile strategy, check out our case study here.
- The Performance Rights Act is still idling in Congress in America, but as the National Association of Broadcasters and artists and record labels try to come to an agreement on how much (if at all) radio stations should pay for the right to broadcast music, mobile phones have come into the debate. Reports Ars Technica, "As part of that deal, radio would see FM receivers mandated in every cell phone, further expanding radio's market [...]. The two sides would then seek to have Congress write the deal into law."
- Business Insider reports that nearly 1/3 of US households have stopped their landline phone subscriptions - meaning more people rely entirely on mobiles or computer-based phone services for their calls.
- Two Philippines companies, Synchronica and Smart Communications, recently announced the release of GoMail – a program that allows emails to be delivered to all phones (even non-smartphone and non-feature phones). The program works by degrading the email content based on the recipient's phone – smartphones will receive an email, feature phones will receive an MMS, and basic phones will receive the email as an SMS.
- Nielsen Wire breaks down why marketing in developing economies should be mobile focused. The higher rate of mobile phone owners/users to Internet users in developing economies means that targeting ads over mobiles gives advertisers greater reach.
[Mobile Minute Disclaimer: The Mobile Minute is a quick round-up of interesting stories that have come across our RSS and Twitter feeds to keep you informed of the rapid pace of innovation. Read them and enjoy them, but know that we have not deeply investigated these news items. For more in-depth information about the ever-growing field of mobile tech for social change, check out our blog posts, white papers and research, how-tos, and case studies.]
Image courtesy Flickr user QiFei
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