MobileActive.org

The "mom-and-pop" shops that dot every street in Latin America and the rest of the developing world, despite selling well over 500 different items, typically don't keep any accounts because it is very time consuming to do so with pen and paper and they can't afford a full-blown PC system.

As a result, most of these businesses don't know their break-even sales point, cannot analyze an investment opportunity or their cost structure, can't trust family outsiders as employees, don't optimize their inventory or purchasing decisions, find it daunting to take out a loan and in general have a severe lack of clarity on the business status. All these combine to keep the micro-retailers operating in a sub-optimal manner, reducing their profits and limiting their growth.

Frogtek is an accounting and inventory management tool for small shopkeepers in the developing world. It runs on Android phones and connects to our servers for backup and business advice. The applications will be installed on phones which will then be distributed locally and financed by Microfinance Institutions. In addition, Frogtek will offer an internet-based service to provide the micro-entrepreneur with real-time reporting, analysis, and personalized recommendations to improve business and increase profits.

Touchscreen interface to register transactions. Camera phone for barcode reading. Accounts are synchronized with server.