This report uses AudienceScapes data from a nationally representative survey of Zambia to focus on how people of various social groups access and use mobile communications. The report also showcases how the AudienceScapes survey data can help members of the development community to design and implement more effective programs in technological access, communications and information empowerment.
Beyond measuring basic access and use levels, this report works to answer several key research questions regarding the role of mobile phones in economic and social development in Zambia. These include but are not limited to; what is the potential for SMS-based information services as a development tool, is the mobile market beginning to reach disadvantaged parts of the population, what are the continued barriers to mobile phone access and use, who is using mobile money and is their greater market potential for these services?
This report uses AudienceScapes data from a nationally representative survey of Zambia to focus on how people of various social groups access and use mobile communications. The report also showcases how the AudienceScapes survey data can help members of the development community to design and implement more effective programs in technological access, communications and information empowerment.
Beyond measuring basic access and use levels, this report works to answer several key research questions regarding the role of mobile phones in economic and social development in Zambia. These include but are not limited to; what is the potential for SMS-based information services as a development tool, is the mobile market beginning to reach disadvantaged parts of the population, what are the continued barriers to mobile phone access and use, who is using mobile money and is their greater market potential for these services?
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