We argue that access to prepay data will be as essential to the widespread adoption and use of the mobile internet in developing countries as access to prepay airtime is/was to the adoption of the mobile telephone. In late 2009, we conducted a desk assessment of the availability of pre-pay (payas-you-go) data from the major operators in 53 African countries. In 36 cases we were able to identify at least one operator in each country which offered pre-pay data, and in 3 cases we could determine that no prepay data was available.
Information available from operators was vague, incomplete, and hard to obtain, suggesting a threshold in general awareness and enthusiasm on the part of operators may not yet have been crossed. We describe an ongoing follow-up “crowdsourcing” activity underway to fill in information from the remaining 14 countries, and suggest topics for further research, both on the demand and supply sides of the prepaid data equation.
We argue that access to prepay data will be as essential to the widespread adoption and use of the mobile internet in developing countries as access to prepay airtime is/was to the adoption of the mobile telephone. In late 2009, we conducted a desk assessment of the availability of pre-pay (payas-you-go) data from the major operators in 53 African countries. In 36 cases we were able to identify at least one operator in each country which offered pre-pay data, and in 3 cases we could determine that no prepay data was available.
Information available from operators was vague, incomplete, and hard to obtain, suggesting a threshold in general awareness and enthusiasm on the part of operators may not yet have been crossed. We describe an ongoing follow-up “crowdsourcing” activity underway to fill in information from the remaining 14 countries, and suggest topics for further research, both on the demand and supply sides of the prepaid data equation.
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