This report provides professionals from across sectors and industries with methodologies for sizing up the market opportunity for mHealth solutions in the Global South. The report was prepared after thorough research for available data and identifies gaps where subject-matter experts' input is needed. Specific examples of data and the healthcare expenditures from Turkey, Vietnam, and South Africa are used to demonstrate the methodologies.
Developing credible market size requires approaches that maximize the use of imperfect data, including additional inputs from experts in the health field in the developing world. To move toward the development of a credible market sizing, this report identifies the available secondary data and provides three possible approaches for assessing market size: Top down from health budgets with needs-based segmentation, top down from health ICT or eHealth budgets, and bottom-up from healthcare program cost and volume of potential data. In addition to detailed step-by step explanations, the report also provides an evaluation of each of the methodologies and comments on the quality of their results.
This report provides professionals from across sectors and industries with methodologies for sizing up the market opportunity for mHealth solutions in the Global South. The report was prepared after thorough research for available data and identifies gaps where subject-matter experts' input is needed. Specific examples of data and the healthcare expenditures from Turkey, Vietnam, and South Africa are used to demonstrate the methodologies.
Developing credible market size requires approaches that maximize the use of imperfect data, including additional inputs from experts in the health field in the developing world. To move toward the development of a credible market sizing, this report identifies the available secondary data and provides three possible approaches for assessing market size: Top down from health budgets with needs-based segmentation, top down from health ICT or eHealth budgets, and bottom-up from healthcare program cost and volume of potential data. In addition to detailed step-by step explanations, the report also provides an evaluation of each of the methodologies and comments on the quality of their results.
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