Strategy Resources

We are pleased to release the newest MobileActive.org resource, A Mobile Voice: The Use of Mobile Phones in Citizen Media. 

In this report we explore the dynamics of the role of mobile phones in enhancing access to and creating information and citizen-produced media. We explore trends in the use of mobile telephony with a focus on software and platforms that make content creation and broadcasting easier.  We also present an inventory of current and potential uses of  mobile phones to promote citizen media and freedom of information, and present short case studies of examples--all from the MobileActive.org community.

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Mobile technology is transforming the way advocacy, development and relief organizations accomplish their institutional missions. Our recent report Wireless Technology for Social Change: Trends in NGO Mobile Use, released by the United Nations Foundation, The Vodafone Group Foundation and MobileActive.org, brings this point home.

Wireless Technology for Social Change: Trends in NGO Mobile Use examines emerging trends in “mobile activism” by looking at 11 case studies of groups active in the areas of public health, humanitarian assistance and environmental conservation. 

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Dentro del mercado mundial de telefonía celular América Latina comienza a jugar un rol importante por su crecimiento en relación con el resto del mundo. A esto debemos sumarle la gran oferta en la región de contenidos que ofrece la industria del entretenimiento y de servicios que los usuarios poco a poco van adquiriendo como nuevas formas de uso.

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  This third MobileActive Guide focuses on using mobile phones in fundraising campaigns. The guide features case studies from around the world, strategies for using mobile phones in fundraising, and a how-to section for organizations considering using mobile phones to generate support for their work.

We describe the current state of fundraising via mobile phone, it's promise, and shortcomings at this point. We feature a number of case studies from around the world, what we learned about effective fundraising via mobile phone, what the state of the technology is at this point, and where it's headed. We provide useful tips and resources for those who want to try using mobiles in their fundraising campaigns.

Download the MobileActive Guide #3 (PDF) - English

Download MobileActive Guide #3 (PDF) - Arabic/اعتماد الاجهزة الخليوية في حملات جمع الام 

This second MobileActive Guide focuses on using mobile phones in issue advocacy. The guide features case studies from around the world, strategies for using mobile phones in advocacy work, and a how-to section for advocacy organizations considering using mobile phones to advance their causes.

We are featuring mobile campaigns, share best practices, successes and failures, what to consider strategically and tactically when engaging in a mobile campaign as an advocacy organization or campaign, and give a wealth of resources and tips.

Download the MobileActive Guide #2 (PDF) - English

Download the MobileActive Strategy Guide #2 (PDF) -- Arabic

Download the MobileActive Guide #2 (PDF) - Francais

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Mobile phones have enormous potential in electoral, voter registration, and election monitoring campaigns.

With 3 billion phones in circulation around the world, in many countries mobile phones are the easiest and least expensive way to communicate and are far more pervasive than the Internet.

Mobile phones have been used for systematic election monitoring in Nigeria, Macedonia, Sierra Leon, and Kenya, among women voters in Saudi Arabia, and in popular uprisings in the Ukraine and South Korea. In the 2004 U.S. election, almost 10,000 people started their voter registration process through a mobile campaign.

While the use of mobile phones in elections and voter registration campaigns is still in an experimental stage, a lot has been learned about the characteristics of successful campaigns. In this guide we will share these findings with you, along with case studies, and other information organizations can use to run their own mobile campaigns.

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