SMS smoking cessation program to Launch in LGBT Las Vegas community

A first of its kind program for LGBTs in Las Vegas will begin this month. SMS and website support will be provided to individuals who opt in to the program. There is a 70% smoking prevalence among gays and lesbians in Las Vegas and So Crush SMS will attempt to lower that rate by providing indivuals with quitting tips and links to resources via text message on a weekly basis. "We're very excited about this program. One element that separates our program from others is that we will be individually responding to each incoming message. Canned responses will only be used to identify the group new opt ins are place in. Once in a group, the message correspondence becomes individualized." Jonathan Holly, Program Developer