SMS Tobacco Support for LGBTs Launches in November

Educational Message Services and Southern Nevada Health District will be launching a new SMS program to help LGBTs in Las Vegas connect to smoking cessation programs. A first of its kind software interface will enable program administrators to publish packages of information into an SMS platform. LGBTs will be encouraged to text the program to vote for favorite male models, clubs, DJs etc, then once opted into the network, they will receive a series of logic questions and answers to determine the kind of messages they receive at weekly intervals for the duration of the program, i.e. smokers, friend of smoker, or alerts about smoke-free events in Las Vegas. The project is being funded by a grant from American Legacy, and the data collected by the SMS messaging will be researched by Dr. William Evans at University of Nevada, Reno. For information, contact Jonathan, email: jonathan@emsmail.org, or call 805-653-6000