cell phones in advocacy

Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue?

Of course, we think that advocacy organizations should start to pay serious attention to using mobiles in their work. There is increasing evidence that mobile social marketing works in increasing brand awareness and moving people to actions. It is also becming an increasingly effective way to engage users and constituents. Here are a few pointers from what we have learned to date. (NOTE: This pertains to US-based campaigns).

1. What's happening in the mobile (social) marketing market that advocacy organizations should pay attention to?

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