MobileActive's Blog

Posted by MelissaUlbricht on Oct. 21, 2011

The Mobile Media Toolkit is a new resource site with lots of content about how mobile tech can be used for reporting, news broadcasting, and citizen media.

The Toolkit content is available in English, Spanish, Arabic, and we are translating into Russian as well. We've been adding lots of helpful new content since our launch a few months ago. Here is a sampling: 

NEW How-To Guides:  The latest is on how to use Bambuzer to live stream content and engage with audiences. Michelle Li of WECT tells us how her newsroom uses Bambuser to share live video and engage with viewers. (And lets us in on what news anchors talk about, off-camera.) Check out the complete guide here.

NEW Case studies, for instance on how to use SMS and radio to engage with listeners in Uganda. No Internet? No problem. Using a new tool called TRAC FM, stations are able to poll listeners via SMS and share the results over the radio. Read the full case study here.

TIPS for the Mobile Journalist, (aka MoJo) such as this video on how to shoot and transfer content from a mobile phone to a tablet using basic hardware and software. For more, check out the Toolkit section on Creating Content (and getting it off) your mobile phone.

Posted by EKStallings on Oct. 19, 2011

Despite possibilities of scaling projects with technology, many technology-based initiatives in social and economic development have failed to make it past early pilot stages or grow to scale. This study by Hystra, in collaboration with Ashoka and TNO, examines what successful ventures within four sectors can teach us about models for scaling Information and Communications Technology (ICT) -based applications and projects aimed at reaching bottom-of-the-pyramid customers (referred to as Base of the Pyramid in the report). The researchers focused specifically on these sectors: education, health, agricultural services, and financial services.

What Did the Study Review?

Initially considering 280 projects as promising models, researchers found that over half were not worth researching because projects lacked sustainability or replicatibility. Many of the projects were dead pilot projects or were small with no sign of the possibility or intent of scaling in size or reach.

From there, researchers homed in on 16 groundbreaking cases. These projects had reached scale (defined as having 10,000 clients or more) or had the potential to do so. All projects were assessed against three criteria: Is the solution solving the (specified) problem? Is the project economically viable? Is the project scalable and replicable? The researchers grouped projects into specific clusters based on business model type. All projects researched were value-added or market-based, because of the researchers’ belief that such models increase project sustainability and client investment in the project.

The models that the researchers looked at varied. For instance, researchers asked whether end-users accessed the technology themselves as opposed to being delivered trough an intermediary.

Posted by ccarlon on Oct. 14, 2011

For many, mobile devices are an indispensable tool for storing and sharing increasingly sensitive information. Contacts, emails, and mobile browsing history can easily be compromised without taking the proper measures to ensure that that information is safely in the right hands... and out of the wrong ones. Newly added to our mDirectory are the following how-to guides on securing mobile email, mobile anonymity, backups, and data deletion from our SaferMobile team: 

  • Securing Your Mobile Email - This guide catalogs the different tactics you can take to keep mobile email safe. It covers email security basics, TLS/SSL enabling, and email encryption. The guide also provides customized tactics and suggestions for Android, Blackberry, iPhone, and Nokia/Symbian phones.
  • Mobile Tools for Backups, Data Deletion and Remote Wipe - Anyone who has ever had their phone stolen knows how frustrating and potentially dangerous that can be. Here we have a comprehensive review of some of the tools out there for data backup and restore, data deletion, and remote wipe.

For all other materials produced by the SaferMobile team, check out this complete list (and watch for a new SaferMobile site soon!)

Posted by AnneryanHeatwole on Oct. 13, 2011

Today's Mobile Minute brings you news about the decline of knock-off phones in China, mobile phone statistics in South Africa, the case for password protecting your mobile phone, challenges to mHealth projects in Africa, and new global mobile statistics.

  • A new article from the L.A. Times looks at the fall in popularity of shanzhai (knock-off) phones in China, as shanzhai phones now represent only 7% of the Chinese market, down from 20% in 2007. The article says that the trend for buying brand-name phones is due to the greater availability of low-cost smartphones, and a preference for high-end features in smartphones that the knock-offs can not replicate.
  • Nielsen Wire recently released a study on mobile use in South Africa, examining everything from network loyalty and social mobile use (such as downloading ringtones, wallpapers, and screensavers), to comparisons between mobile contracts and pre-paid phones and the use of SMS and mobile instant messaging services.
  • Do you password protect your phone? Read Write Web reports that more than half of smartphone owners surveyed by Confident Technologies do not lock and password protect their phones. If your phone is stolen, lost, or confiscated then all of your personal data (including contacts in the address book, emails saved in your inbox, and log-ins for social media sites like Twitter and Facebook) stored on your phone could be compromised; using a password makes this information harder to access.
  • PBS examines the hype around mHealth projects in the developing world, and whether mobile technologies are successful at managing health issues. The article looks at challenges to mHealth projects such as limited mobile access for beneficiaries, spotty network coverage, the high costs of large-scale projects, and the difficulty of maintaining charged phones.
Posted by EKStallings on Oct. 06, 2011

Mobile phones may be one mechanism to increase effectiveness and efficiency for agricultural extension in low-income countries. Agricultural extension, broadly defined as the delivery of information to small-scale farmers, was developed to counteract information asymmetries suffered by farmers with limited access to information sources like landline phones, newspapers, radios and TV programming.  This has meant that farmers have not been able to take advantage of innovations in agricultural production (from seed types to information about pest control or crop rotations) and have been largely unable to increase their yields and hence incomes. 

While agricultural extension programs have tried to counteract this lack of information, they have also been long plagued by lack of scale, sustainability, relevance and responsiveness. Mobile phones, with their low-cost and capability for quick communication, may resolve many of these obstacles.

Dial “A” for Agriculture: A Review of Information and Communication Technologies for Agricultural Extension in Developing Countries, by Jenny C. Aker, a well-known researcher in the field, provides a broad overview of the shift toward using mobile phones in extension services and offers critical guides for assessing the effectiveness of such programs.

Half a century ago, extension programs were conceived to fill the glaring gap between agricultural innovation and crop yields. Despite great advances in agricultural innovations in the latter part of the twentieth century, farmers in Latin America and especially Sub-Saharan Africa have only seen slight increases in yields. Extension programs,which have largely taken the form of in-person visits and training, have consistently suffered from questions of cost-effectiveness.

Posted by AnneryanHeatwole on Oct. 04, 2011

A new month brings new events, so check out everything that's happening in mobile-for-development land this October!

  • 4-7 October  STAR-TIDES Technology Demo (Washington, D.C., USA) This free Tech@State event "showcases innovative, low-cost, sustainable technologies for stressed populations, post-war, post-disaster, and impoverished [communities]." Visitors can interact with the technology and there will be live demonstrations throughout the event. 
  • 4-7 October  Planet of the Apps Europe (London, UK) If you're looking for an event that focuses on the business side of mobile development, Planet of the Apps highlights mobile strategies and opportunities for developers, manufacturers, operators, and marketers.
  • 6-7 October  DroidCon UK (London, UK) Love Android? The latest DroidCon is a two-day event for Android developers; the first day features a community-led Barcamp and a democamp where developers can showcase their work and lead discussions, while the second day features presentations from top Android developers.
  • 14-16 October  Data Without Borders (New York City, USA) Do you have data you want analyzed? Data Without Borders is hosting a kickoff "datadive," a weekend of bringing together NGOs with data experts for free consultations and data analyzations. 
  • 18-20 October  RIM DevCon Americans (San Francisco, USA) Want to learn how to develop for the BlackBerry platform? The two-day DevCon Americas is a "showcase for the latest innovations and breakthroughs with the BlackBerry Development Platform. Thousands of BlackBerry enthusiasts come together for sessions, demonstrations, hands-on labs and keynotes — all focused on creating mobile applications for the powerful BlackBerry platform."
  • 27-28 October  Tech4Africa (Johannesburg, South Africa) Tech4Africa looks at mobile, web, and emerging technology in Africa. The event has panel discussions, workshops, and Ignite pitches examining trends in technology and information, specifically for the African market.


Posted by AnneryanHeatwole on Oct. 03, 2011

Today's Mobile Minute brings you coverage on the future of QR codes in the upcoming U.S. elections, a GSMA study on the effects of cutting mobile taxes in Africa, a look at how Americans prefer to use their mobile phones, the growth of mobile money transfers in Uganda and the world, and a roundup of whom to follow on Twitter for ICT4D and M4D news.

  • Mashable investigates how QR codes could be used in the upcoming 2012 U.S. elections. Ideas include organizing field operations, soliciting donations, encouraging celebrity endorsements, cross-promoting the election through merchandise sales and social media, and using QR codes to reach out to new voting blocks during get out the vote drives.
  • The GSMA recently released their preliminary findings from research on mobile phone taxation in Africa. The research is still ongoing, and will have a global focus when the final results are released, but the information from Africa shows how lower taxes on handsets can lead to an increase in mobile ownership – in Kenya, after the value added tax on handsets was cut by 16%, sales increased by 200%.
  • CNN reports that the popularity of SMSs as the primary means of mobile communication in the United States is rising, while voice call preference is dropping. From a study from the Pew Internet and American Life Project, 53% of Americans still prefer voice calls to SMS, while 31% prefer SMS to calls, and 14% said their preference was flexible depending on the situation. The study also found that 27% of mobile owners never use SMS, so voice is still the leading way to communicate via mobile in the US despite the growing popularity of SMS (only 4% of survey respondents said they only use their phones for SMS and never voice calls).
  • In Uganda, mobile payments and mobile money transfers are taking off. According to Business Week, Ugandan telecom MTN reported that they passed more than $200 million in mobile money in August 2011. In related news, The Times of India reported on a new projection from the Ernst & Young consultant firm that estimates that by 2014, roughly $245 billion will be transfered via mobile payments systems worldwide.
  • Interested in global development and want to learn more through Twitter? The Guardian has a roundup of twenty Twitter users who tweet about global development, ICT4D, M4D, global change, and good aid practices. If you're looking to follow some new people on Twitter, this is a good start.

[Mobile Minute Disclaimer: The Mobile Minute is a quick round-up of interesting stories that have come across our RSS and Twitter feeds to keep you informed of the rapid pace of innovation. Read them and enjoy them, but know that we have not deeply investigated these news items. For more in-depth information about the ever-growing field of mobile tech for social change, check out our blog postswhite papers and researchhow-tos, and case studies.]

Image courtesy Flickr user QiFei

 

Posted by MelissaUlbricht on Sep. 30, 2011

A new report from the Center for International Media Assistance (CIMA) at the National Endowment for Democracy  “examines questions about how a global information society might look with mobile media devices at its hub.” The report, News on the Go: How Mobile Devices Are Changing the World's Information Ecosystem, is available for download here.

According to the report, at the end of 2010, more than 4 billion people paid for mobile serivce. By the end of this year, about 5 billion mobile phones will be in service in a world with 7 billion people. The report suggests that the implications of so many people having access to phones are many: for politics, for education, for economies, for civil society, and for news and information. 

While it offers several examples of mobile case studies in these various issue areas, the report focuses primarily on the growth of mobile Internet, and, hence, high-end smart phones over basic feature phones.

At MobileActive.org and on the Mobile Media Toolkit, we write often about the role of and potential for the basic feature phone. The CIMA report takes the stance that while 5 billion people will have access to mobile phones, by the end of this year “virtually every phone sold” will be a more high-end device.

Posted by ccarlon on Sep. 30, 2011
SMS in Action

SMS in Action is an interactive crowdmap that allows users to submit and search for SMS-based systems that aim (or claim) to have a social impact.  The map can be filtered by categories including Agriculture, Health, Emergency/Disaster Services, Banking, Economic Development, Information and Media, Education, and Governance with many of these categories dividing into further subcategories. Reports may also be filtered by report date.

Corresponding markers on the map can be clicked giving the user the option to zoom in/out or get more information. While clearly still in its early stages, the map has a lot to offer. A quick search for disease programs under medical/health returned over a dozen hits across the map. Additionally, users may subscribe to receive location-specific email alerts whenever a report is posted within 20 miles of a designated area.

Posted by AnneryanHeatwole on Sep. 30, 2011

ICT4D and M4D projects often focus on how mobiles can be used in developing countries, but the success and usefulness of these projects depends on the value mobile users place on their phones, and how they use them. "We Use It Different, Different: Making Sense of Trends in Mobile Use in Ghana," looks at how Ghanians use mobile phones in their day-to-day lives, mainly focusing on why survey participants started using a mobile phone, how they use it, and how they view the value of mobile phone ownership.