superbowl
Posted by CorinneRamey on Feb 02, 2008
In the quintessential American past-time of football, Super Bowl Sunday, the finale of the season, takes on a special meaning. In the middle of the usual high-profile commercials that can cost $3 million for 30-seconds of air time, viewers will see a 10-second United Way television ad asking users to donate via SMS to a campaign fighting childhood obesity. The ad will premier during the Super Bowl game this Sunday, and will continue to run until the summer.
The ad features the voice of Tom Brady of one of the teams, the New England Patriots, and is a 10-second animated spot sponsored by the United Way. Tom Brady says,
You don't have to be an NFL player to help kids get fit in your community. Do your part, text FIT to "United" to give $5 to United Way's youth fitness. A little "U" goes a long way.
