Leveraging ad space linked to 'please call me' messages Social Txt offers a unique medium that allows direct communication with over 35M South Africans.
Current marketing and media used by nonprofit organizations is limited to radio, television, print and word of mouth with no guarantee of reaching the end user. Through use of PCM ad space, nonprofit, public and private sector organizations have the potential to reach 900K individuals per day with essential information aligned towards the Millennium Development Goals.
References / Past Projects
In a 45 day pilot donated by Vodacom, SocialTxt partnered with South Africa's National AIDS Helpline and HIV911 in order to promote access to HIV counselling and services across the country. The AIDS Helpline provides a free national telephone counseling, information and referral service for those affected by and infected with HIV and AIDS. HIV911 manages a national database and offers referral to HIV services across the country.
Additionally, in line with South Africa's Women's Day, SocialTxt partnered with People Opposing Women's Abuse (POWA) in order to promote the 'I Commit' to end violence against women campaign. Through continuous engagement and information sharing, the campaign aims to equip men and women across South Africa to identify and take appropriate action against women's abuse. SocialTxt's objective was to recruit change agents.
By texting the words 'I Commit', nearly 1000 individuals across South Africa committed themselves to be an agent for change. Over the next year, POWA will call on these agents to follow a series of lessons and calls to action that will allow them to appropriately address violence against women.
Read more about SocialTxt on the MobileActive blog.
