Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People

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07.13.09
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Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People data sheet 1807 Views
Author: Rigby, Ben; Godin, Seth; Exley, Zack
Publication Date: 1 Apr 2008
Publication Type: Other
Publisher/Journal: Rock The Vote
Abstract:

This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action."

Countries: United States
Global Regions: North America
Upload Paper: gen2.0.book.SMS.04.18.07.v3.pdf
Citation: Rigby, Ben; Godin, Seth; Exley, Zack (2008) Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People. Sample Chapter. Draft. Version 1.5. Rock The Vote. (Ed) The Graduate School of Political Management at The George Washington University. Washington, DC.