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Culture of Mobiles In Rural Areas: Beeping, Flashing, Rapelle Moi - and Your Mobile as a Flashlight

The rural mobile market is growing, and carriers are working to meet the unique demands and challenges of this sector of the population. Even in the poorest countries -- like Sierra Leone, which ranks 176 out of 177 countries on the UN's 2006 Human Development Index -- mobile phones have become a growing necessity, creating a unique set of cultural norms and practices.

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