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Posted by CorinneRamey on Sep 28, 2007
The rural mobile market is growing, and carriers are working to meet the unique demands and challenges of this sector of the population. Even in the poorest countries -- like Sierra Leone, which ranks 176 out of 177 countries on the UN's 2006 Human Development Index -- mobile phones have become a growing necessity, creating a unique set of cultural norms and practices. According to a recent article in Africa News, "It is no secret that Sierra Leone has one of the largest mobile network services although said to be the least developed country in the West African Sub-Region." Mobile service in Sierra Leone is covered by three carriers -- Mobitel, Celtel and Millicom. Although the network has increased dramatically since the civil war ended in 2000, there is still demand from rural customers for more comprehensive coverage in poor rural areas.
