dma
Posted by KatrinVerclas on Jan 15, 2008
The Direct Marketing Association's Nonprofit Federation, the trade association of nonprofit marketers in the United States, is rolling out a text messaging pilot program with discounted rates with Mobile Cause, a vendor focused on nonprofits.
According to Senny Boone, quoted in a DMA newsletter: “We've been paying attention to what's happening with text messaging and the younger generations." The article goes on: "Many nonprofit organizations [are] “looking at younger donors and how to gain their support now and having them continue to support in the future.” The new program is a way to encourage members to take a closer look at this method of fundraising and test its potential." According to Boone, “In Europe, there's already been a lot of success with text messaging and raising funds.”
