MobileActive.org

The goal of the plan is to inform infoDev-supported mobile application labs in Africa, Asia, and Eastern Europe and Central Asia (ECA) – and other mobile application laboratory initiatives globally – to develop sustainable business models and transition from a donor-funded start-up phase to a selffinancing, sustainable phase over a three-year period.

The plan's six chapters cover the following topics:

• Landscape Analysis describes mobile applications labs and similar organizations, including success factors and challenges across these labs.
• Segmentation Analysis offers a typology of mLabs based on relevant defining characteristics and explores examples from parallel fields (e.g., software development, business incubation, technology transfer) to identify the characteristics of labs that function most effectively.
• Offering & Promotional Strategies examines the services that best support sustainability for the mLab, and offers strategies for driving branding and awareness.
• Business Model and Pricing Strategies defines potential revenue streams for the services that the labs offer, including potential price lists and menus of options that are tailored to regional markets via the companion Business Model Workbook Tool.
• Operating Model provides recommendations on resource requirements (e.g., equipment, staffing, skills) and the phased rollout of services and functions over time.
• Customer and Partner Strategies including the identification of intermediate clients (e.g., mobile applications developers, SMEs), end clients (e.g., app stores, network operators, equipment manufacturers, governments) as well as potential partners, investors and donors.

Recently the World Bank reported that 43 per cent of sub-Saharan Africa’s population is between the ages of 0 and 14. That African countries will likely face an increase in job creation pressure is an understatement. Put more simply by the New Vision in Uganda, we are essentially looking at a ticking time bomb. But it would be short-sighted to lump Africa’s youth as part of a growing problem. If anything, this young African generation is part of a new process that breaks down historical barriers and harnesses a new potential to drive solutions.

With every passing minute thousands upon thousands of young people gain access to mobile phones and the Internet. Imagine starting in primary school where you had to share a five year old text book with three other students to ten years later getting instant access to the worlds combined intelligence? These individuals are eager to connect, establish new contacts, exchange information and quite simply learn at a faster rate then ever before possible. Africa now represents the second fastest growing region for the worlds largest social utility Facebook, Asia being the first. Africa’s youth are addicted to information and they guarantee a frightening leap into the information age.